Javier Plascencia

Finca Altozano | MXs

Javier Plascencia is a down-to-earth, charismatic man who is continuously in the search of flavor. Born in Tijuana and brought up in a hardworking restaurant family, Javier’s natural curiosity for taste has led him to take an adventurous journey, first into Baja, and then to the rest of the world to find unique ingredients. There are no limits to his culinary vision.

He opened his first restaurant in Tijuana in 1989, and today he is one of the most prolific entrepreneurs of the region, with several establishments, all with innovative concepts. Considered an ambassador for the region, Javier proudly represents Baja California, and speaks highly of it wherever he goes. He is a fervent promoter of local products, from wine and beer to meat and seafood. The story of Javier continues with his outdoors activities. The beautiful locations in the region put a spell on him, and he takes every opportunity to enjoy his favorite hobbies at the beach, in the Valle, and the other natural scenery of Baja California.